The other book on the new book stack that I haven't read yet is Wil Wheaton's Just a Geek. No, it's not about Star Trek, although that's where Barnes & Noble insists on shelving it. It's about Wil's life after Star Trek and how he finally came to terms with himself.
I looked at the jacket blurbs, and was greatly amused by this:
Wil Wheaton is a husband (Anne), a stepfather (Nolan and Ryan), a gamer (d20, GURPS, and Hold 'Em), a writer (Dancing Barefoot), a blogger (WIL WHEATON dot NET), a sportsfan (Cubbies! Lakers! Kings! Dodgers!), and a geek (01000110 01001110 01001111 01010010 01000100). He lives in Los Angeles, California.
The binary numbers, if interpreted as ASCII characters, spell FNORD.