Scan this, Ford! - Jay Maynard

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Thursday, 23 June 2005

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1220 - Scan this, Ford!

In a story linked from Slashdot, the Wall Street Journal reports that corporations are beginning to pay companies to scan weblogs to help them decide on products and advertising. In that article, they quote one guy as saying that "companies used to dismiss vocal complaints from one or two consumers as an aberration. But now, they have to pay attention because now those complainers may have blogs."

I've had a rant about my terrible experience with a Ford product up for nearly a decade - pretty much as long as I've had any presence on the web. I doubt anyone at Ford has seen it, or has cared much about it if they had. Even so, I'll take this opportunity to say that I will never again give the Ford Motor Company any of my money, directly or indirectly. Their vehicles suck and their customer service is nonexistent.

current mood: [mood icon] grumpy
current music: David Bowie - Golden Years

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[User Picture]
Date: - 0000
You need to Googlebomb that rant, Jay. Have a bunch of people with high-traffic sites link to it with the text "Ford Sucks," or some such. Then Ford is bound to take notice.

Whether or not they let you know that they noticed is another matter entirely.

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