This extends even unto such minor details as the bag they give you to carry things home from the Apple Store in. They're great: heavy duty, nicely done, well constructed. I had to hit the Apple Store in Novi, MI last weekend for a replacement iPod cable (and walked out with a second power adapter for the company's MacBook Pro and an AirPort Express, but that's another story), and the bag I got was even niftier than usual: nice drawstring closure, run through grommets at the bottom corners. Really nice.
So nice, in fact, that I hate throwing the damned things away! If I do that much more, I'm going to be up to my elbows in Apple Store bags...